Pitch for Sony Music

Approached by Sony Music to pitch a concept for the release titled AitcH20 by artist Aitch. The brief was to come up with a general direction including logo and artwork for the EP. They wished to see a water bottle on a white background 'almost clinical, but not flat - it needs depth'.

Using this as a starting point I went away and produced the following ideas including how it could look on social media, merchandise and how it could be advertised on the streets in order to connect with the target audience with ideas such as wheat pasted posters and graffiti murals. Let me know what you think... :)